Q. 14. The Phazon earbuds should be accompanied with a high price tag to position the brand as premium.
Q. 21. Positioning the Phazon earbuds as a superior product is the right strategic decision.
Q. 15. Chris Houle should do everything to get a first mover advantage.
Q. 23. Chris Houle should rush the product development process to be “first to market”.
What can be the reasons that this inconsistency? Can you think of an explanation?